Tuesday 20 October 2009

Adverts and Their Target Markets

Ad 1; found in Mixmag, advertising Fenchurch

This advert shows the Dubstep musician, Rusko holding a bunch of flowers in one hand while modeling Fenchurch clothes. The main line of text reads "from Rusko with love". This advert is aimed at fashion and music fans between the ages of 16-25. This is really the target audience of Dubstep. I also believe this advert is equally aimed at girls despite it advertising men's clothes as it presents girls with a desirable situation; Rusko looking good, presenting flowers.


Ad 2; found in Mixmag, advertising Wax:On

The colour scheme consists of dark colours and shows a vector graphic image of a cityscape with skyscrapers on one side and billboards in the foreground. This advert is aimed at pretty much anyone who enjoys their nightlife as it depicts what would be a very familiar scene of billboards with d.j's names on them and twinkling city lights. It is also aimed at people from urban areas as opposed to rural areas as a city scape is going to strike more of a sentimental chord with someone from a city than someone from the countryside.


Ad 3; found in Mixmag, advertising Ministry of Sound Saturday nights

The main text is just about legible and reads "get higher" in a variety of loud colours. On the right hand side are the main details. Around and withint the text there are familiar clubbing images such as hands in the air, a girl with a microphone and bare legs. This advert is most probably aimed at any form of thrill seeker, namely drug users who are of course into getting higher. The bright colours are designed to entice a younger crowd of between 18-25 as bright stimulating colours appeal more to the younger generation.

No comments:

Post a Comment