We (Chris http://chrisclarkeyear2.blogspot.com/, Steve http://fatdog9.blogspot.com/and I) quickly came to the conclusion that we wanted to do the SEGA brief as we has some good clear ideas pretty much instantly.
My initial idea was that we live action film a real live hedgehog scuttling around a small set made to look like a typical sonic level. This would have the sort of appeal that any typical "cute animal film" such as the one below would have.
However after I rang a combination of animal sanctuaries and hire companies it became pretty obvious that getting hold of a hedgehog at a reasonable price was next to impossible, especially seeing as they're all in hibernation!
So we had a bit more of a brainstorm and finally two new angles on an idea popped up.
The idea is that we do a mock 90s news report on the havoc being caused by a mysterious blue creature which would later turn out to be Sonic the hedgehog. This would involve lots of loud colours and 90s kitsch and it would go one of two ways, either....
We would have a news presenter introduce a breaking news story which would then go to a reporter (either in a helicopter or on the ground) witnessing a blue hedgehog, played by a live action hamster dressed as sonic in some form of blue costume, destroying every inch of our miniature foamboard city in its path.
or...
We would have a news presenter introduce a breaking news story which would then go to a reporter (either in a helicopter or on the ground) witnessing a blue streak (done in After Effects) whizzing round the (real live action) city which would then turn out to be a live action man in some form of spikey blue shell suit.
So it's
real hamster in fake miniature city
vs
special effects enhanced blue spiky real man in real city.
But either way it'll be a mock 90s news report.
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